Global Demand

Global Demand counts what the world is asking of Africa.

Daily · 45 seconds · Fourth link: demand is where influence is exercised

What the world asks of Africa, one request a day — and at what price.

Forty-five seconds: who is asking, for how much, at what price, and what Africa gets in return.

The world asks Africa for something every day: cobalt, gas, cocoa, farmland, carbon credits, votes at the United Nations, troops, data, talent. Global Demand puts a number on one request a day: who is asking, for how much, at what price, and what Africa gets in return. Five seconds for the request. Thirty for the figures: volumes, prices, buyers, contracts. Ten for the balance: what the demand is worth to the continent, and who captures the value. Sources: trade statistics, commodity markets, customs data, international organisations. Fourth link of the chain: demand is where influence is exercised.

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GA has an agreement in principle with RTL Group and BCE: the channel will be hosted for its first three years inside one of Europe's leading broadcast hubs, in Luxembourg, with full technical support from BCE. GA's pilot programmes are already being produced with the support of ENEX.

Confidential. Provided for business and partnership development only; not to be reproduced or redistributed.


©2026

All rights reserved.

GA has an agreement in principle with RTL Group and BCE: the channel will be hosted for its first three years inside one of Europe's leading broadcast hubs, in Luxembourg, with full technical support from BCE. GA's pilot programmes are already being produced with the support of ENEX.

Confidential. Provided for business and partnership development only; not to be reproduced or redistributed.


©2026

All rights reserved.

GA has an agreement in principle with RTL Group and BCE: the channel will be hosted for its first three years inside one of Europe's leading broadcast hubs, in Luxembourg, with full technical support from BCE. GA's pilot programmes are already being produced with the support of ENEX.

Confidential. Provided for business and partnership development only; not to be reproduced or redistributed.


©2026

All rights reserved.