Where others see one story, GA tells two.
The GA principle is built on a dual editorial lens
Africa-Out
The Africa-Out lens follows everything related to Africa,
impacting Africa or relevant to Africans,
together with African influence and interests, all around the globe. This is what makes us truly global: we report from several continents, not just one.
World-In
The World-In lens tracks all international interests at work on the continent: not the domestic news of African countries, but the global news in or impacting Africa.
Other networks report on parts of that story, each for its own audience. GA reports for Africans.
The world as it matters to Africa,
reported for Africans.
There is a blind spot in news: the global news machine was not built for African clients. GA is designed to speak to this existing, prime audience, assuming sophistication: GA's viewers are African leaders in their own fields. They deserve a tailored perspective. They deserve news they can act on.
Never explain Africa, and never simplify the world.
Write up, never down.
NAJIB GOUIAA, EDITORIAL FOUNDER
Our scope defines our brand. Scarcity is the product.
Every story in every rundown, across every flagship, is tested against five gates.
Gates 1 and 2 determine whether a story is in scope. A story that fails either is excluded. Gates 3 to 5 determine its editorial priority.
The filter is what keeps GA's programmes unlike any incumbent, and what makes each rundown short, deliberate and impactful.
01
The Link
Is an Africa–World relationship at the heart of the story? Through governments, institutions, businesses, or the movement of capital, goods, people and ideas.
02
The Actor
Who? An international actor engaging with Africa, or an African actor engaging with the world? If both the actor and the action are purely domestic, the story is out of scope.
03
The Audience
Does this story matter to GA's audience first? How does this information potentially impact their decision-making or their business prospects?
04
The Blind Spot
Has this angle already been covered elsewhere? Can GA bring a sharper focus on African interests that other international channels are missing?
05
The Value
What does GA add? Experts, data, African sources, and institutional memory. Every story must make clear what the consequences are for African interests.
100+ years media experience at the helm
GA's global and professional credentials reside in a team of industry experts with over a century of cumulated experience at the apex of international media powerhouses, and on an editorial process devised directly from their know-how.
Najib Gouiaa, Editorial Founder
Najib has spent three decades in international news: as a reporter and news producer for international news agencies across Africa, Asia, the Middle East and Eastern Europe, and as Head of News at an Africa-focused channel. As GA's editorial founder, Najib has designed GA's editorial architecture.
About MediaCraft Africa
GA is developed by MediaCraft Africa, a media holding company registered in Mauritius, which is also building MediaCity Mauritius, an integrated media hub at Beau Plan, and Broadcasting Center Africa, a broadcast technology platform developed in partnership with Broadcasting Center Europe, the RTL Group's technical arm in Luxembourg.
MediaCraft Africa was founded by two shareholders, Najib Gouiaa and Jean-Yves Ollivier, a businessman with four decades of engagement in African affairs, who chairs the company.
At this stage, the founders have chosen to disclose their names to prospective investors only, under a confidentiality agreement.