A multi-revenue model
GA is built on three revenue streams: premium advertising and sponsorship, distribution, and content licensing. Advertising grows as the audience is measured, and distribution and licensing revenue follow.
Ads & Sponsorship
GA is built for an identifiable, premium audience and consumer-base, with quality, targeted programming, anchored in technical excellence and a credible news environment, from day one.
Distribution
GA's distribution model will build on its audience growth, with a preference for free carriage. Carriage payment will only occur selectively, and never just to buy a large headline number.
Content licensing
Content licensing and data monetisation, including a business-to-business news service. Formats such as Maps & Impacts can be licensed to investment banks, think tanks and universities.
Sponsorship is the engine of the model
Premium audience, premium target reach
An estimated pool of 25 million people make up Africa's most affluent and influential audiences: the policymakers, the business leaders and entrepreneurs, and the households that follow international affairs, on the continent and in the diaspora. This segment is GA's target audience, and it is remarkably homogeneous across African borders, identifying four prime, high-impact and return targets for advertisers.
01
The Minister
54 GOVERNMENTS ACROSS THE CONTINENT
02
The Executive
345 COMPANIES WITH REVENUES ABOVE US$1 BILLION
03
The Investor
122,500 DOLLAR MILLIONAIRES
04
The Diaspora
20 MILLION AFRICANS LIVING OUTSIDE THE CONTINENT
World class, from day one
GA has an agreement with RTL Group, BCE and ENEX to be hosted and supported throughout its launch. GA will benefit from the full technical support from BCE on its state-of-the-art premises. GA's pilot programmes are already being produced with the support of ENEX, and access to ENEX's news feeds and correspondents will boost capability from day one. The team is sized precisely for the schedule: neither overbuilt like a legacy network, nor underbuilt like a start-up. GA starts where most channels take over five years to arrive.
Learn about launch support
Learn about launch support
Learn about launch support
for strategic investors
The Case for Equity
GA does not have to create this market, or the means of reaching it. The audience exists. The distribution exists. The habit of paying for international news exists. What does not exist is the product. And GA starts where most new channels take five or six years to arrive.
Capital plan
A staged programme of €158 million, in five gated rounds. The first round, €20 million in convertible notes, finances the six months of pre-launch. The full plan is available in the Partner Room.
Return horizon
GA's path to profitability is five to seven years, in line with the standard for a premium news channel. GA projections are realistically based on market analysis, not on simple, fast promises.
Governance
GA is a MediaCraft Africa project, a holding company registered in Mauritius, whose other subsidiaries are Broadcasting Center Africa and MediaCity Mauritius. Shareholders enjoy no editorial immunity.
for distribution partners
The Case for Carriage
GA is not here to compete with the global networks, or to draw viewers away from them. It is building the news complement audiences need every day. Its distribution therefore has one objective: not maximum African reach, but maximum reach with Africa's decision-makers.
Rights and windows
A distribution agreement must settle in which countries GA is carried, in which packages, and where it is positioned in the programme guide.
Delivery specification
HD 1080i/50, stereo, loudness to EBU R128. Delivered by fibre, satellite or IP from the playout centre in Luxembourg, with full BCE technical support.
Territory strategy
GA's first priority for distribution is premium pay-TV. GA must not be available everywhere, but it must be unavoidable for Africa's decision-makers.
Roll-out by territory and platform
GA's roll-out follows the audience, market by market. Phase 1 is the English-language channel: the UK, the US and Canada, where advertising rates are the highest in the world. France and Francophone Africa come next, then the rest of Europe and the world: business venues worldwide; hotels and institutions in China; FAST and OTT in India and South-East Asia; and connected-TV apps for expatriates in the Gulf.
for ADVERTISERS
The Case for Sponsorship
GA produces value that lasts. Multi-broadcast keeps a partner present across the whole day, not in a single slot. The live news builds daily loyalty and trust; the Magazines turn that trust into a premium environment for sponsorship; the GA Briefs, looped across the day, offer the most repeated presence in the schedule; and digital distribution extends a partner's presence beyond the broadcast.
Brand protection
Sponsorship buys association with GA's programmes, never influence over them.
All entities are reported on equally, whether or not they are partners, and no sponsor may account for more than 15 per cent of annual revenue. GA's audience comes for its credibility, and that credibility is the asset a partner is buying. By excluding domestic news, GA also stays clear of local political bias, and offers global brands a neutral and trusted setting.
Measurement
GA distinguishes three numbers that are often confused: technical reach, premium target reach and actual audience. Its commercial argument rests on the second, not on inflated technical reach.
GA reports its audience the way the international channels do: distribution reach from the operators, reach among the affluent target from the industry surveys, and measured viewing.
Sponsorship offer
Programme sponsorship, one sector per programme, is exclusive. Magazines offer title sponsorship and no Magazine goes into production without its title sponsor: the launch grid is sized to the sponsor signed. The GA Briefs can be “brought to you by”, whilst Flagships can be “presented by”, but sponsoring stops to the programme's identity, never making it inside the news. No product placement, no sponsor approval of content, no sponsor above 15% of annual revenue.
What sponsorship can yield
Indicative, conditional launch-year rates: a Magazine, €250,000 to €400,000 a year; a GA Brief, €100,000 to €150,000; a Flagship, €400,000 to €600,000.
With seven Magazines, nine Briefs and six Flagships, the sponsorship inventory is worth up to €8 million a year at full sale. GA plans on a launch year at about €2.2 million (four Magazines, three Briefs and one to two Flagships sold before launch); to reach €4.4 million in year two; and reach full sale with around €7.8 million advertising revenue by year five.
Talk to us about partnership
Contact the partnership team